In today's health coaching fad, there are many claims that are made which have no scientific foundations.  Conversely, a "pure science" approach can be limited for two reasons: a) one symptom is treated without understanding broader implications, and b) we are dealing with real humans, with real lives and with real needs.

That is why ETHOLIFE is so unusual.  Its founder has a strong background in both the behavioral and biological sciences (primarily brain and behavior) and has been involved in a variety of health related services.